Saturday, May 26, 2007

Two Pints of Lager & A Packet of Crisps please

Crisps - The best food invention ever bar none. I love crisps. I am a crispoholic. A typical Crispoholic eats upto 6 packs (1 multipack) in one sitting. My record is 12 packs in one day (& you wonder why i need to lose some weight?!)
In homage to my crisp fascination i have compiled here a list of my top 10 crisps of all time. Nothing more to say except please feel free to comment on your favourite crisp snack. No apologies for the amount of "Cheesy" type flavours! (Maybe a Cheeseoholics top 10 cheese list soon?)
-------------------------------------------------
1. - Marmite Crisps - Walkers got it spot on when they relaunched this popular crisp. After many years of doom & gloom, crispoholics everywhere rejoyced when supermarkets started re-stocking this ulitmate crisp flavour snack. Marmite - "You'll ever love it or hate it" as the advert says. I love it and for me this is THE ultimate bags of crisps. If only they would stock them in Waitrose or Somerfield too!
2. - Cheese & Onion Ringo's - A Childhood favourite, this "Low Calorie!" snack also disappeared from shelves for a while, but was welcomed back in the late 90's. Great shape & texture & a real oniony taste. A real plus was that Ringo's then & now always cost less than a normal pack of crisps. How great is that! The low calorie factor also meant you could eat twice as many! Unfortuately, Golden Wonder never launched the multipack version second time around. Shame.
3. - Cheese & Onion Disco's - Yet another childhood favourite that seemed to disappear from the shelves from the late 80's to late 90's. A real crisp crunch was the added bonus of the Disco crisp sensation, along with the perfect cheese & onion taste. I seem to recall some real tacky adverts that were used to promote these crisps in the early 80's. (Must look out for those on YouTube).

4. - B.B.Q. Beef Hula Hoops - A strange choice for a vegetarian you might think, but thanks to MSG & flavourings there is not one ounce of beef in these hoops. My earliest memory of these crisps was aged 9, & with a fasciantion with all things hula hoop so great i wrote a letter to KP expressing my complete & utter happiness in this new flavoured Hula Hoop. The result? - KP wrote back enclosing loads & loads of vouchers for free bags of the same! - Heaven!

5. - McCoy's Cheddar & Onion - WARNING! - These crisps make you fat! - This packet of crisps has the highest calorie & fat content on this list, but who cares when they taste so good!. This is not helped by the fact that there always seems to be an offer on at the supermarket for these crisps! - either 'Buy One Get One Free' Multipack or '12 for the price of 6' multipack. So faced with that choice, you're always going to select these at your shopping trip "Crisp Choice" time. The ultimate cheese & onion crisp in my opinion.
6. - Walkers Max Paprika - First got into the Paprika thing via the launch of Paprika flavoured Pringles. I'd never eaten Paprika knowingly until that point. So the 'Safe Spice' taste of Paprika married with my fascination of all things 'ridged' makes this crisp the perfect answer when in need of a crisp spice sensation. Quite hard to find these on the shelves nowadays, but fortunately there are many other alternative Paprika options.

7. - Salt & Vinegar Twirls -Available at petrol stations everywhere, this twirly snack became a favouite of mine during my years in sales when i would refuel my 'rep car' on a weekly basis. Great value snack (Almost twice the quantity of crisps for same price as a standard bag), low calorie & a great vinegary taste.
Also available in this value range from Redwood are "Onion Rings" - omitted from this list due to strength of other brands crisps.
8. - Cheese & Onion Square Crisps - I guess the novelty factor of being 'Square' as opposed to standard potato shape made these crisps a success. In my mind the bag & it's content always seemed small, so for me one bag was never enough. Still, these are available in Multipacks, so not really a problem.
A great crunchy crisp, old favourite & more cheesy than oniony. The ready salted version of these were my mum's favouite crisp of all time.
9. - Cheesy Wotsits - A kids favourite, and no doubt a favourite for chesse lovers everywhere. It's the crisp we all grew up with, & is like an old reliable friend. Probably one of the most famous crisps alongside standard ready salted, cheese & onion & salt & Vinegar potato crisps. Again, very light on the stomach so more than one bag is never enough. Fun thing you can to do with Wotsits? - combine them with Hula Hoops! feeding the wotsit through the hole in the Hula Hoop - Crisp Heaven!
10 - Cheese Quavers - Always popular & always on special offer in supermarkets. A good value, nice reliable cheesey snack that never fails to satisfy cheese desires. Very low calorie, & light. For me that means that 3 packets of quavers equates to a normal crisp fix. Fun alternative to crunching is to let the quaver dissolve in your mouth. Walkers experimented with alternative flavours for a while but nothing ever exceeded the original & best.
And For the Children of the new generation?
Pom Bear Crisps - Great light & fluffy snack that i steal from my children all the tme. Ready Salted is probably the most healthy option, but look out for the rare Tomato Ketchup version also. They also come in a "Grab" bag size which is brilliant for parents! - There is also multipacks of all varities. One for the future!

Sunday, May 13, 2007

Waiting for a train

Just over a month to go until the London to Brighton Bike Ride 2007, & as i seem to get regular requests on training, preparation, sponsorship, well wishes etc. for the big day i thought i'd try & answer most questions here via my blog.
So to summarise, i am rider 09995 out of 27,000. The big day is Sunday 17th June.
I have been 'Fortunate' in getting a 07:00 hrs start. I say fortunate as from reading reviews of previous years events if you start any later than 08:00 hrs, the time it takes to complete the course can double due to crowding & accidents. So if all goes to plan i should be able to get away 1 hour after the official start time.
Training
Training for the day has been going well. It all began back in October 2006 when i bought a new racing bike more suitable for the occasion. Now I have nothing against mountain bikes, but let's face it, they're designed for going down mountains; not 54 miles of tarmac on a hot summer's day. So my first tip would be - get a decent road bike! (Try ebay for a good second hand bargain).
What a difference it made. From struggling to manage 5 miles round the local town on my old Mountain bike i breeezed through 10 miles on my first attempt. This inspired me to go further each time until i found a great route totalling 25 miles that i have stuck to each weekend. I stick to this route for two reasons -
1. Safety (All left hand turns, quiet roads).
2. So that i can track & compare times to see improvement in fitness.
I have managed to get round this route in 1 hr 30, knocking 17 minutes off the time of my first attempt 5 months earlier. Great thing about the route is the amount of steep hills. Good practice for Ditchling Beacon, the nasty 1 mile steep hill just before the end of the ride.
As of May 2007, I have now extended this route to 30 miles, on my quest to get fitter & go faster!.
- See the route here on: Google Maps
I try also now to do two cycle training runs in a week, totaling 55 miles. Damn hard work but i am sensing a real benefit now to fitness & health levels & reduction of my beloved beer belly (lost a stone in weight since Christmas). On top of this i play five-a-side footy once a week just to top up the stamina levels.
So to summarise, tip two = practice at least twice a week, doubling your route at weekends when you are likely to have more time available. Also try to eat sensibly from now (less weight = more speed!), and cut down on the booze (it dehydrates you). All easier to write here than to actually carry out me thinks.
Preparation (i.e. non training)
So what other things do you need to remember?
Well, if you haven't actually applied to take part for the 2007 event, it's probably too late. (Check Here to check on the BHF website). You may be able to buy an entry on ebay?
Bike Service - Make sure your bike is in good health. Your local bike shop should be able to give it a good service under £20.00.
What to take? - Assuming it's going to be a warm hot day, remember sun block, Safety helmet, Shorts, fluids, energy bars, iPod, camera, phone & cash (just in case!). A spare inner-tube & pump is recommended, but i understand there are plenty of repair points around the course. If you havn't trained much, go to Asda or Halfords & buy a Gel saddle / saddle cover to stop your botty getting too sore!
How to get there? - tricky one this. If you live in London, you're sorted. Outside of London things are tricky. On the day, local trains will not allow cycles on board. The organisers lay on lorries to take you & your bike back to the start line at Clapham (if you drive to Brighton for you car to be there for you at the finish).
Me? - well, due to the early start i had a logistical nightmare to plan this one.
However, I have been fortunate enough to secure a room close to the start line at Clapham Common for £40.00 B&B (Not sure if i'll take the breaky in though). So my bike & i will take the train to Waterloo the day before, and as a bonus i won't need to wake any earlier than probably 06:00hrs.
My partner will then drive to Brighton on the day to meet some friends, & all being well pick me up at lunchtime & drive me home!.

On The Day
Drink lots of water (& eat sensibly the night before - Pasta is good apparently).
& above all cycle safely & really just enjoy it!
- I have set myself a target time of 4 hours. I am taking it seriously. Others, (rightly so) make it a fun day & take upto 9 hours! It's for Charity after all!!!!
Keep checking back here as i am going to post some links to other people's blogs with stories of previous years ride's.
If you would like to sponsor me, or check how my sponsorship total is progressing, click HERE

Other than that, i am looking to do the Action 100 mile London To Bristol bike ride in August!!!!

Sunday, April 29, 2007

American Idiot

Someone sent me this great email re: Google maps:-

Go to google maps & click on the "Get Directions" Link.

Enter the directions 'From' NEW YORK & 'To' PARIS in the search box:-

Press "GET DIRECTIONS" & scroll done to LINE 24 of the "Directions".

The Result?

"Swim across the Atlantic Ocean" = 3,462 minutes

Try it? (the link silly, as swimming or driving across the Atlantic ocean is not recommended).

DISCLAIMER - No responsibility can be taken by Before40 if you are mad enough to attempt to swim the Atlantic ocean on the back of this blog, let alone in 3,462 minutes (57.7 hrs, 2.4 days). If you do manage it however, let me know & i will gve you a mention on this blog.

Saturday, April 14, 2007

Unfinished Sympathy

7 weeks on from what i thought was a cold, & here i sit, still suffering from laryngitis. A sore throat that won't go away. The doctor has now prescribed penicillin, but still no better.
On the plus side, i am back in training for the London To Brighton Bike Ride after a six week break due to the illness, so i guess i'm on the mend.
Due to the illness i have delayed the back wax task & the colonic irrigation task, but will try & get these done by early May. Then it's time to 'up' the cycling to get fit for the "L2B 2007". The plan is to put in at least 50 miles each week, up from the current 25. (Think of the London To Brighton bike ride as the "London Marathon" for cyclists!!).
5-a-side footy has begun again as well on a Monday. I hope that the illness, cycling & footy combined will kick in the "Loose some weight" task.
Other things going on in "Before40" land:-
A reply from TGI Fridays re: my Disaster visit to their Fareham Resturant. (Will post it here soon).
Over 200 "Friends" now on the Before 40 MySpace site.
Mmmm





Sunday, March 25, 2007

Fat Bottomed Girls

Great News! - My Entry for the 2007 London To Brighton Bike Ride is confirmed!
(Bit of an early start, but that should mean less traffic!).
- Click HERE to Sponsor Me!
On a more serious note, i am now into my forth week of Laryngitis which has therefore meant no exercise/cycle training for four weeks. Assuming a recovery is imminenet i would hope to resume training & up the ante for a midweek training ride of say 10-15 miles.
Other benefit of this nasty illness is weight loss! 7lbs so far.

Sunday, March 18, 2007

Tell Me Why?

Sometimes, things should just be left alone.

Saturday, March 17, 2007

Shave to the Rhythm

12:05PM 16/03/2007 & all is calm. It's red nose day & over £400.00 has so far been pledged; it's time for the head shave.
The clippers have been purchased, the crowd is waiting & the obligitory red nose is in situ.
Location = A "Functional" workshop inside an industrial unit somewhere on an estate in Winchester, Winnall, UK.
Barber(s) = Lisa Finch (Secretary), Bob Thomas (Administrator).

- Five minutes later.
There is laughter. Lots of laughter. Cries of "Oh my God", "What have you done". Lisa is struggling to scalp me, & so hands over the clippers to veteran Bob "Razorhands" Thomas.
Cool as you like, Bob gets to work & calmly/cooly continues the hair excavation works.

No going back now!


& there you have it. Head shaved.

What do you think? - please leave me your comments


At time of writing, the amount pledges = £476.00.
So only £25.00 to go before the back wax becomes reality.
To view the current amount, & to Add your donation here

Saturday, March 10, 2007

I'm Too Sexy

So there we have it. 1 week ahead of schedule & the target is reached. In 7 days time i will have a bald head & become an honoury member of right said fred.
So far my good friend Simon is the highest donator, & the reward for his generous donation will be a journey to Winchester to do the shave in front of all my work collegues.
So whilst i contemplate a life of baldness, where to buy clippers, no more washing hair etc. i'm hoping the donations keep coming.
The next target is £500.00. & then it's a back wax too. (Click here for back wax task details)

To Sponsor me & Donate, click here:- SPONSOR ME HERE


Saturday, February 24, 2007

Charidee, innit

Got to thinking one day that with some of these tasks i should try & link to charity & raise as much cash for charity as possible:-

(Shave My Head, Parachute Jump, London to Brighton Bike Ride to name but a few)

So, here goes. The first charity one is gonna take place on Friday 16th March 2007
& here's why:-


So my Mission? - Shave my head - for charity.

£250.00 will make this task a reality. No Target, No Head shave.

I really hope you can support me in this task & help raise some cash for charity.

To Sponsor me, click here:-

SPONSOR ME HERE

If i hit the magic £500.00, I will also have a back wax!! (Click here for back wax task details)

Saturday, February 17, 2007

Blinded By The Light


Cor blimey govenor. Went for an eye test & 'look'!
I NEED GLASSES!!!!!
Read all about it at: THE EYE TEST TASK!

Friday, February 09, 2007

I.O.U. Sunday's


TGI Fridays
Southampton Road
Park Gate
Fareham
Hampshire

To Whom It May Concern

This is my first ever letter of complaint to you regarding the poor service at your restaurant. Thinking about it, i could probably write one for every visit I've made to a TGI Friday's 'restaurant', but yours got the short straw. (Wonder why I keep coming back then? - read on......).
I would like to outline a tale of poor customer service dished out by your staff at a visit to your Park Gate facility, Hampshire on Sun. 4th Feb. 2007.
I hadn't planned to visit your restaurant on this date, it was pure luck that I was nearby, passing through; unluckily for you (& them), I had my two young children with me. (Incidentally, parents with young children who are fortunate enough to eat out now & again have not much choice in 'Themed/Kids restaurants - TGI's, McDonalds, or a 'Hungry Horse' type place - I am happy to class TGI's as leader of this poor grouping).
I wished I had chosen McDonalds on this instance as they actually manage 9 times out of 10 to get both parents & kids served at the same time.
( - perhaps you could contact them to send some managers on work experience there?)
Question. Why would you send out a kids meal (Veggie Burger, Chips & Beans) out 25 mins before all other orders on the same bill? (On complaining, the 'Duty' manager suggested that we probably ordered this as a starter!) - Yes, that's right, my 5 year old daughter loves burger, chips & beans as a 'Starter'. I guess the fact that on our 'order' was missing her usual main course of rump steak, onion rings, extra fries + side dish of pasta followed by Knicker Bocker Glory might have misled your staff somewhat.
Worse still, people that came in much later than us were fortunate enough to be able to place an order, get served & finish their meal before ours finally turned up. I guess I must thank my lucky stars that the food was at least "Hot".
Some other things to moan about whilst I'm at it:-
  • Why is it not possible to combine kids meals with Kids cutlery? A steak knife for kids to eat pasta with is great entertainment for everyone i'm sure.
  • Balloons. Please don't tease young kids with balloons. It must be TGI's policy to have balloons, balloons in fact lot's of balloons. Everywhere. Young Children love balloons. Balloons are harmless. So if they ask for one, please assume that means 'NOW'. The manager (man "in charge") suggested that most kids who ask for balloons are quite happy to wait until leaving the restaurant.Really?
  • It was great to be able to complain to someone at the restaurant about our problems encountered. However, it would have been nicer still to have complained to someone who cared. In your defence, the complimentary 'Balloon Sculpturer' who came round just as we were leaving was a nice touch, & the balloon monkey & balloon flower are still inflated as I write. Please tell the "Sculpturer'to stick to balloon sculpturing though as his card tricks & jokes were appalling.
Sorry to nag. I love America. I love your food. Generally the service is OK. It's great that you provide a little drawing pack to keep my children occupied. God damn it, even the balloons add a little atmosphere. It's just that on this occasion it just didn't happen.

I sent you some feedback via the "www.tgifridays.co.uk/Contact-Us-About-A-Visit" web page, but have heard nothing.

Therefore I am resorting to sending the information you require via letter as I cannot seem to contact you any other way. Can I suggest that TGI's follow the rest of the free-thinking world and allow two-way communication via the medium of e-mail? I assure you it is much more effective than a link that doesn’t work.

Hopefully a voucher will be in the post very shortly for my family and I which takes in to consideration how much of a disappointment this visit was (including making me miss Dragon's Den whilst writing this letter. Although I can keep up through the www.bbc.co.uk website, it just isn’t the same, is it?).

Yours Sincerely

Paul Brewer

P.S. You may want my 'Check' number for the meal on said date to prove i am real. Obviously there was more than one Paul Brewer & Co. eating at table 85/1 on 12:45hrs - 14:14hrs with 3 family members on Sunday 4th February so if you weren’t able to look it up for yourselves, here you go:
3699

Monday, January 22, 2007

Spocks Beard

1 months worth of 'Fluff'
Born: 22nd December 2006
End: 21st Jan 2007

Monday, January 01, 2007

New Year Message

Happy New Year to everyone.
2007 is "Year of the Pig".......
So make those resolutions come true. (Mine? - to complete at least 12 tasks from my "to Do" List!)

- most of all - Keep Smiling, Keep Believing!

PAUL

Saturday, December 16, 2006

It Bites!

They're Back!

IT BITES are Back!!
Best gig in fifteen years took place on Thursday 7th December, Islington, London UK.
Read some reviews here:-
Dave Ling.com

& see pictures of the band here:-
Rock Reviews

& so i didn't make it to the TV recording of "Ready Steady Cook" Xmas special, so that task remains "Work In Progress".

Friday, November 24, 2006

Ready, Steady COOK!

At long last it looks like the "Be In A Live TV Audience" task is fianlly going to happen.
I today received notification that I have a ticket for filming of the "Christmas Special" of Ready Steady Cook

The email went something like this:-
""OUT OF THOUSANDS OF REQUESTS, YOU (AND YOUR GUESTS) HAVE BEEN INVITED TO PARTICIPATE AS MEMBERS OF THE STUDIO AUDIENCE, IN ONE OF THE BIGGEST TELEVISION SHOWS IN THE UK!
This exclusive eTICKET (sic) is valid for you & your guests to attend the recording of CELEBRITY CHEF READY STEADY COOK! on the --(Deleted to avoid stalker(s)-- December 2006. Doors will open from 13:00PM onwards.
We are really happy that you will be joining us for the recording of this hit cookery show! All we ask is that you (and your guests) are familiar with the date, time and location of the filming and we regret that on this occasion, no one under the age of 10 years will be admitted into the complex and there is no parking available at the studio.
Ever wondered what happens to all that fantastic food after the show? Ever wanted to go behind the scenes of Britain's most popular cookery show? Well now you can! We are really excited to be able to offer you this unique opportunity and become a member of the studio audience and vote for your favourite team... will it be the Red Tomatoes or Green Peppers...only YOU can decide! Hosted by AINSLEY HARRIOTT & special guest celebrities/chefs. ""


So there you have it - I'll be off to London town in December to complete another task.
(It ties in nicely with the It Bites Reunion gig (Can't Wait), and my flight from London to Brussels for work next day - "Killing three birds with one stone" so to speak.

Other things going on in before40 towers recently:-
Before40 is now on MySpace - see me & my 20+ 'Celeb' friends here at www.myspace.com/before40 .
John from beforethirty.co.uk has asked me not to reveal his alternative site design. So i may/may not have.
I have been training heavily for the 'London To Brighton' bike ride in May. Upto 25 miles at a time now & have a posh new racing bike to take me there every time.
Turned down the chance to appear on celebrity scissorhands on Friday 17th Nov. & get my head shaved for Children In Need. Damn. Bottled it, had a cold, Had other plans.

The TV show X factor is fixed - Why? :-
The time it takes from Kate Thornton to announce that 'Voting has ended NOW for the bottom two' & receiving the card with the results on is literally seconds. Too quick in my opinion for someone to write the results down, or for the card with phone/text results on to be printed.
So is it that the card is a 'prop', & that maybe the results are fed to her via the ear-piece?
Or, as I predict that ITV (via Simon Cowell - Don't forget he OWNS the show via his SimCo Company) is fixing the result & maybe pre-determining who is in the bottom two, and then letting the judges decide in-between shows who stays & who goes??
I've just read a piece somewhere that suggests Leona is going to win. Why? - It seems Leona will take the top prize because the song chosen for the winner's debut -single - ('Kelly Clarkson's A Moment Like This') - is better suited to a female voice.
So, you know where you read it first. (C'mon The McDonald Brothers!)

"The only thing you get to keep is what you give away"

Wednesday, November 08, 2006

Beware! - Mercury Is In Retrograde

On October 28, 2006, Mercury, the cosmic magician, turned retrograde in Scorpio, the sign of the Scorpion, sending communications, travel, appointments, mail and the www into a general snarlup!
This awkward period began a few days before the actual turning point (as Mercury slows) and will last for three weeks or so, until November 18, when the Winged Messenger reaches his direct station. At this time he halts and begins his return to direct motion through the zodiac.

Everything finally straightens out on December 5, 2006, as he passes the point where he first turned retrograde. Mercury turns retrograde three times a year, as a rule, but the effects of each period differ, according to the sign in which it happens.

November is going to be a bad month (Hence no further tasks for a few weeks).
So beware of misunderstandings with friends or lovers; communication problems, problems with phones, computers and transport. All of these usually arise because some crucial piece of information, or component, has gone astray, or awry.
It is therefore not wise to make important decisions in November, since it is very likely that your decisions will be clouded by misinformation, poor communication and careless thinking!!!!!!!!

You've been warned!!!!

Wednesday, October 25, 2006

China Crisis

I thought it might be a good time to mention a bit more about the 'Mid-Life Crisis' side of life. After-all, I'm in the middle of one, & the www.before40.co.uk is dedicated to me getting out of it & safely to the other side!
Francis Dunnery is still on his House concert tour (Now re-named the 'Mid-life crisis tour' ironically) and a local newspaper recently had an interview with him in which he spoke about his theory of it all (A Mid-life Crisis):-

"It's something that happens to all of us," he says. "It starts at about 35 and ends at about 42. It's when who you think you are gets killed by who you really are. You get absolutely devastated. It kills your confidence. For some of us it means divorce. For some of us it means starting a whole new career. But in the great British tradition, nobody talks about it."

That summed it up quite nicely for me.
Some Psychologists do not recognise the 'condition' & merely put it down to depression / stress / tiredness etc.
What do you think...............?

Another task done this week, thats three in 3 months, so i'm on track for the full 40 to be completed in 4 years!
I have also uploaded my task list onto two similar type sites (= More exposure for me!) -
my50.co.uk
&
43things.com
Go on, have a look.

Tuesday, October 17, 2006

Free Download

So another task has been completed & to celebrate i am offering all my viewers/readers/fans etc. a FREE DOWNLOAD!!
Yep, that's right a free download, no catch, no signing up to any selling scheme or mailing list.
The downside? - You need to visit my site & read about the task.
Click here to view the site & get the free download -
FREE DOWNLOAD
"What is it" I hear you ask? "Sounds to good to be true".

Yep, to celebrate the making of the Before40 Vegetarian Lasagne, & thus completion of another task you can now download my special recipe for free! - Here.!!!!!!!!

ENJOY!!!!

Saturday, September 30, 2006

What a Ranker!!


It's good news today.
My Before 40 site got a page rank from Google!!

Google rates my site 4 out of 10 :-

This is brilliant for a site so new. Read all about Page Ranking here
To put the 4/10 rank into prespective, i have listed some famous sites & their Ranking:


Stat Counter = 10/10
Google = 9/10
Ebay = 8/10
Nat West = 7/10
Money Supermarket = 6/10
Francis Dunnery = 5/10
B&Q = 4/10
Daily Mail = 3/10
Frankie Goes to Hollywood = 2/10
Before Thirty = 1/10

Hope that gives you an idea of how google rates 'importance'. This also means that the Before 40 site will now be ranked higher in the search engines when typing in such things as "things to do" or "Mid-life Crisis" etc. etc.!!!!

Oh, & just incase you were wondering, my next task is coming very soon!

Tuesday, September 05, 2006

Wake Me Up Before you 'Logo'

I was thinking that the www.before40.co.uk site needed some kind of logo to help give it 'modern' twist, & so set myself the mission of finding a logo company able to meet my strict criteria & demanding nature.
After a day of browsing round 'the net' I came accross the site of a Web designer called Samantha from www.designasite.biz - I liked their philosophy of "A design service is based on the KISS (Keep It Stupidly Simple) principle"
Anyhow a few email exchanges later and the first design was through & had an immediate impact on me. A few 'tweaks' later & we had the final design, as seen now on the site & on the top of this blog.

Sam's idea behind the logo can be explained thus:

"The Sideways '40' is basically to represent 'unconventional', & also acts as a 'stop' (i.e. stops the word before). This is to tie in with doing things before forty. The arrow has a few wiggles (or 'humps' or 'hills') to graphically represent over the hill which you may be considered at forty, especially if you are trying to do some impossible things before that. Also being an arrow,
represent moving forward and not being hindered by age, hence why it points away from the number 40".

Genius.

& so the Before40 logo was born......